Effectively creating insurance case studies are a required piece of sales arsenal. Your customers love hearing a case study of a customer using your insurance products. Find out why case study stories are preferred by customers over pictures. Pictures sometimes convey the wrong visualization, where a true story creates desire and emotion for your customers.
The sayings, “every picture tells a story”, and “very picture is worth 100 words,” may be what insurance home office headquarters wants you to apply. This is why a company presentation book is littered with useless pictures of the home office, and diagram pictures of their financial success. There may even be enclosed a picture of yourself, what vanity! You obtain customers by what you say to convince them and creating trust in your abilities 홈타이.
Say you are on an appointment with a prospective customer interested in disability income presentation. First, you show your customer pictures of the home office, a company rating chart, your mug shot, your license, and a picture of a person who was involved in a car crash. That was according to your insurance home office, with pictures and illustrations well worth 2,500 words. 2,500 words that let a customer’s mind wander. Moreover, what story was told? Is the message conveyed that the customer is dealing with a sales representative from an old insurance company that feels you are company qualified to show a picture of a big driving accident?
Personally, it makes the client feel uneasy and maybe even thankful that he or she does not do that much driving. Since there are well over 2,000 events whereby a person can become disabled, do you show them 2,000 pictures? Do you ask them how they think they might become disabled? Neither question, nor none of they methods will get you far in obtaining new customers.
See why creating an insurance case study story is so extremely effective. An insurance case study emotionally conveys to your prospective customer the right emotion message by telling the right story. For an insurance case study to be effective, it must give facts and answer questions immediately. Questions include who the customer is, what problem occurred, what financial or other emotion wound was opened, and what were the possible solutions and were they practical, The case study story must continue about problems arising, how an insurance product could assist or solve, what was the final outcome, and what is the person involved in the situation feeling now.