This article will discuss comprehensively the importance and the significance of effective and efficient email marketing. We will be discussing the crucial and critical aspects of a successful and powerful email marketing strategy in attaining high ratings in terms positive responses to email marketing campaigns and newsletter.
The email is a very powerful tool especially Email1and1 in attaining online business success as proven and illustrated based on the IBM software group. And based on the research conducted in 2003 the DM News reported that in the previous year, around 300,000 emails were distributed and sent by about 60 separate email marketing campaigns to existing and prospect customers, all of these recipients have been documented to have been registered at bibm.com
It appears in the result of the study that the response rates to the email campaigns forwarded to them have turned out to be significantly higher compared to the traditional method of sending direct emails. As what have been said by the Vice President of the Integrated Marketing Communications at the Software Group, Mark Rosven, that 1 & ½% is a typical expectation when it comes to the direct emails; and the 4.1% generated from the marketing is proven to have given a far better result as it is almost close to 3 times better than the traditional direct email. And because of this affirmative result, the IBM Software Group has now allotted about 15% of its budget to email marketing, newsletters, advertising, and other email marketing tools.
The success of email marketing may be attributed to diverse critical factors. CRITICAL is simply an acronym of all the basic components that should comprise a powerful and successful email marketing tool. By success, we mean achieving and attaining the goals and objectives that have been set for the email marketing campaign. The best determining criteria for SUCCESS would be if the campaign has delivered or surpassed the expected outcomes.
The success of the Email marketing campaign is basically gauged by the click-throughs, which is the number of recipients who actually follow and click the hyperlinks from the email to reach the business website; but what would count most is the overall success of the campaigns that can be achieved when these recipients actually take the follow-up actions and purchase the product or avail the services offered by the business site.