More than 65% of marketers say that effective email marketing is vital to their business. An enormous number of emails are sent every hour, so you have to become skilled in getting your email seen in a crowded inbox. Effective email marketing is based upon consistent and relevant communication with the people on your database GoDaddy email login. If someone signs up to your list and hears nothing from you for ages, they’ll forget who you are. The next time you email them, they’ll probably forget that they gave you permission to email them in the first place and they’ll click the spam button. Too many of these and you’ll get branded a spammer and your email account can get banned.
So, you’ve got your autoresponder all set up and your opt-in forms ready and live on your website. Let’s have a look at how to do email marketing once people have to signed up to your list and the email marketing best practices to ensure that you don’t get deleted or reported as spam when your email lands in an inbox.
Effective email marketing starts with sending a warm welcome email when somebody opts into your list. You want to thank the person for signing up. If you promised a free download, make sure they don’t have to jump through hoops to get it and give them the download link right in the first email.
Step-by-step email follow ups are great because it keeps the target audience waiting for the next email. For example, if you promise to teach them how to get their relationship back on track in 7 short steps, send them the emails over 7 days in the correct order. Don’t give them all 7 steps in one email. For effective email marketing, use your autoresponder to its full potential.
One of the important factors for email marketing best practices is ensuring that your message meets the promise of the subject line. Your email must have an engaging subject line to get it opened, but don’t trick people into opening your message by promising something that you won’t be able to deliver. There can be a fine line between being smart and being deceitful. Make sure you don’t cross it.